It has been reported that Israel is targeting Evangelicals who attend certain Churches in California, Nevada, Arizona and Colorado with pro-Israel ads using geofencing. They are spending upwards of $4.1 million starting out.
What is geofencing? Imagine that there is a digital circle drawn around your Church and if you have your locations turned on on your smart phone device and step within that circle, someone knows that you have been there. With this data that you attend Church (and what time you attend Church), they can advertise whatever message they want, to influence you and shape you opinions on particular issues.
They do not need the permission from your Church to do this. And geofencing can be done to target individuals who visit certain stores, restaurants, and clubs.
I turn off my locations and rarely do I take my Phone to Church with me. More so I don’t forget to turn it off and have it go off during Mass.
In 2021, Catholic Journalists discovered that Monsignor Jeffrey Burrill, the general secretary of the U.S. Conference of Catholic Bishops (USCCB), had used a same-sęx dating app! I believe one of the ways they discovered this was by using geofencing around the USCCB-owned residence/office. This data showed a device associated with the high-ranking cleric emitted signals from the app on a nearly daily basis from 2018 to 2020.
There is a debate if geofencing is ethical, but since Politicians would love to be able to target campaign ads to potential voters, I don’t see them making any laws against it. Think about what a powerful tool this could be. They could put up a geofence around the board of elections. They could essentially collect data on voters. It may not tell them who’s device was within the permeator at any given time, but they could collect other information like what apps voters use. They could perhaps set up multiple geofences and see how many voters go to Church on Sundays and target ads to a Christian base. Or what stores voters shop at. Not sure how that could be used to campaign, but if you know a certain demographic frequents certain stores, maybe they could target ads towards them (say a gun shop, Planned Parenthood, or dispensary).
Thoughts?